The Main Problem
Keeping track of shared expenses can be a messy and confusing process, often leading to misunderstandings and wasted time. Our goal is to enhance the user experience in categorising expenses and tracking payments in Splitwise to increase adoption of the paid product. By implementing intuitive and transparent features that accurately reflect who has paid for what, we aim to foster trust and accountability among users, leading to higher conversion rates and sustained growth for the business.
The Solution
We decided the best improvement would be in simplifying the User Journey, and making the categorisation easier to implement and understand at first glance - making it more intuitive and user friendly.
Within the context of Splitwise, information architecture relates to how the app's information is arranged and displayed for users. It involves creating a clear layout for the app's features, menus, and choices, ensuring that users can effortlessly understand and access the required information. It's comparable to designing a map or blueprint for the app, making it user-friendly and intuitive.
By diving into the wild world of our rivals – both the obvious ones and the sneaky ones lurking in the shadows – we get a peek at what makes our product stand out (or not!). It's like a game of spot-the-difference, but for apps!
Our Splitwise users have been having their fair share of ups and downs, and businesses, well, they've got their own set of gripes too.
People want to add expenses without pulling their hair out, and sorting through the money mess? Don't even get us started! Our superhero mission? To be the beacon of inspiration that guides our users out of the frustrating labyrinth of expense chaos.
We had plenty of research methods at our disposal, but we chose to start our journey into Splitwise transformation with a Survey, to be able to have as many deep insights as possible into the needs and struggles of our users, and to find how best to help them.
We specifically went with the option of using qualitative surveys, given that they offer the advantage of capturing in-depth insights, adapting to user responses, embracing natural language, understanding context, facilitating iterative design, and establishing a human connection. By leveraging these benefits, we can gather valuable user data that informs our design decisions and ultimately leads to more user-centered and successful products.
Sprinkle some design magic to make that user interface pop! Give the main "Save" button a spotlight, like it's the star of the show.
Let's get fancy with our categories! Add some pizzazz to the categorization options, making it easier than ever to pick the perfect category for your expenses.
When adding expenses, keep it simple, like a breeze on a summer day. Think "recurring expenses" or just a dash of the total amount – easy peasy!
Make those cool features stand out like celebrities on the red carpet! Give the photo function, notes function, and expense graphs their moment in the sun.
Navigate like a pro! We're talking a one-way ticket to the dashboard, no complicated detours. Keep it easy-breezy for all our users.
Get Creative with Categories: Now you can jazz up your expenses by crafting your very own category! Pick colors, sprinkle icons, and even bring back the "last category used" for that perfect personal touch!
Welcome Aboard!: We've got a fancy onboarding process that'll make you feel like a pro in no time. It's like having a friendly tour guide showing you around the app and whispering sweet suggestions in your ear, like "Hey, how about adding a shared expense?"
Expense Eye-Candy: Behold the magical visual overview! It's like a scrapbook of your expenses. You can tag each one with the right person or group, making it feel like you're organizing a photo album with your BFFs.
Expense Entry Upgrade: Adding expenses has never been this snazzy. We've thrown in some nifty extras like the ability to set up recurring expenses (because we know bills have a habit of repeating) and a calculator for those tricky math moments.
