Splitwise

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Overview

Overview

Overview

Dive deep into the Splitwise project as we unravel the intricacies of splitting expenses and making life simpler. Embark on an epic journey of discovery through the process of ideation, prototyping, and testing. Let the case study unveil itself!

Role, Tools & Timeline

Role, Tools & Timeline

Role, Tools & Timeline

As the fearless UX Designer, the mission was to improve Splitwise’s usability while bringing harmony to the world of expense-sharing. With magnificent tools like Figma and Sketch in hand, a legend commenced over a 6-week timeline.

In this riveting saga, research and creativity are blended to uncover user pain points, competitors' secrets, and groundbreaking solutions. Read on to embrace the chronicles of Splitwise’s transformation!

In this riveting saga, research and creativity are blended to uncover user pain points, competitors' secrets, and groundbreaking solutions. Read on to embrace the chronicles of Splitwise’s transformation!

Problem & Solution

Problem & Solution

The Conundrum

A mystical labyrinth of confusing interfaces and convoluted expense tracking haunted Splitwise's users.

The Deliverance

The enigmatic quest led to the creation of a seamless, delightful experience for all expense-sharing mortals.



Usability Review: A Tale of Trials

Our heroes ventured into the dark realm of usability reviews, analyzing every nook and cranny of the Splitwise app. Armed with insights and knowledge, they forged a path to a better tomorrow.

Our heroes ventured into the dark realm of usability reviews, analyzing every nook and cranny of the Splitwise app. Armed with insights and knowledge, they forged a path to a better tomorrow.

Business & User Frustrations

Untangling the intertwined frustrations of businesses and users alike, our heroes were determined to bring equilibrium to the realm of expense management. Peace and harmony remained their end goal.

Untangling the intertwined frustrations of businesses and users alike, our heroes were determined to bring equilibrium to the realm of expense management. Peace and harmony remained their end goal.

Competitor Unveiling

Through sorcery and strategy, the secrets of Splitwise industry rivals were unraveled, revealing strengths and weaknesses ready to be challenged.

Problem Zone

By scrutinizing the expanses of user feedback, the elusive problem space was identified, and the epic battle against user woes began.

Ideation Voyage

From the mundane to the fantastical, the pursuit for ingenious improvements led the way to a stunning collection of ideas ready for prioritization.

Prioritized Possibilities

Prioritized Possibilities

Prioritized Possibilities

What can we add: In a harmonious mixture of creativity and strategy, our heroes landed on the highest priority idea: a glorious expense tracking dashboard, destined to change the world.

What can we improve: User onboarding, once a perilous maze, emerged as the top priority for enhancement. The mission: create a guided adventure for newcomers to navigate with ease and triumph.

What can we improve: User onboarding, once a perilous maze, emerged as the top priority for enhancement. The mission: create a guided adventure for newcomers to navigate with ease and triumph.

User Flows

User Flows

Mapping the Odyssey

Rapid Prototyping

Rapid Prototyping

Versatile Blueprints

High Fidelity Prototype

High Fidelity Prototype

Achieving Perfection

Testing

Testing

Testing

Our heroes ventured into the realm of usability testing, armed with scripts and tools for observation. Through empathetic quests, they deciphered users’ feelings and experiences, crafting a refined Splitwise prototype.

Test Outcomes

Having tested the prototype, our heroes learned valuable lessons that led to improved business success and user joy. The magical door to a satisfying user experience had been opened.

Three Learnings

1. Streamlining Navigation, 2. Simplifying Expense Categorization, 3. Enhancing Collaboration Features – All crucial ingredients in the potion for Splitwise’s triumphant transformation.

Next Steps

If granted more time to iterate, our valiant heroes would continue tuning the performance of their spellbinding creation, refining designs and enlightening users one step at a time.

©Splitwise Epic Journey 2023

Generated on Saturday, July 8, 2023