Splitwise Uncovered
Step into the world of Splitwise, the app that simplifies shared expenses! We're diving deep into the intricacies of this case study to understand how we tackled the complex world of group finances and transformed it into an intuitive, user-friendly experience.
1000
Happy Users
50
Currencies
4
Continents
As a UX Designer in this project, I used various tools like Figma, Sketch, and Adobe XD for design and wireframing. The project's timeline spanned three thrilling months, with every day bringing a new level of excitement.
The Splitwise team consisted of developers, product managers, and data analysts who worked hand-in-hand to create the best expense tracking experience.
The journey was filled with endless research, user testing, and design iterations, making the final outcome a delightful product.
Project Breakdown
Let’s have a quick look at the steps I took during this project to gather insights, identify problems, and develop efficient solutions for Splitwise users.
Key Milestones
Week 1-2
Week 3-6
Week 10-12
Usability Review
A thorough usability review was conducted, revealing significant insights into the user's behavior patterns and preferences. Our observations, combined with user feedback, helped lay the foundation for design improvements.
25
User Reviews
150
Insights
10
Recommendations
Untangling the complex web of group expenses was an adventure! We identified key challenges faced by both the business and users, like unclear cost-sharing logic and a lack of expense analysis features.
Understanding these pain points allowed us to address the issues head-on and turn the frown upside down, transforming Splitwise into an app everyone loves to use!
As a result, Splitwise not only became more user-friendly but also surpassed business objectives.
To remain on top, we dove headfirst into a competitive analysis for Splitwise. Our team compared features, user interface, and overall experience across various competitors like Splittr and Settle Up.
We evaluated the strengths and weaknesses of each platform using data from real users and industry professionals. In the end, we identified what aspects our beloved Splitwise should focus on to maintain its competitive edge.
Ultimately, the benchmarking process provided valuable insights for feature updates and design improvements.
Problem Space
With a laser-sharp focus on our mission, we zoned in on the issue of inconsistent expense tracking and unclear responsibility attribution. Splitwise users needed a clear, structured way to visualize and manage group expenses.
67
Survey Responses
40
User Interviews
15
Key Findings
The creative juices were flowing during the ideation stage! We explored multiple avenues and brainstormed innovative ideas to streamline expense tracking and sharing. We continuously prioritized user needs and came up with a plethora of engaging solutions.
We sketched and wireframed each idea, refining our visions and sharpening our execution. By putting the spotlight on user-centricity, we ensured that each design iteration would add value and enhance the user experience.
The process resulted in an airtight blueprint for Splitwise, leading to a smooth and efficient implementation.
What Can We Add?
What Can We Improve?
Our team meticulously mapped and improved several user flows, allowing Splitwise users to navigate and interact more efficiently and seamlessly.
We aimed for simplicity and clarity, making sure crucial actions like adding expenses and sharing payments could be done with ease.
The improved user flows positively impacted overall user experience, making expense tracking and sharing straightforward and enjoyable.
Rapid Prototyping
Our rapid prototyping phase involved creating and testing multiple versions of the design, based on user feedback. We iterated relentlessly, polishing every nook and cranny until the design shined as bright as our users' smiles!
5
Iterations
20
Testers
1
Goal
Our design team crafted a stunning visual language for Splitwise, with cohesive and consistent styles & components that elevate the overall user experience.
Elements like typography, color scheme, and button styles were fine-tuned to provide a harmonious look and feel, making the user interface a treat for the eyes.
Combined with the functional improvements, the visual enhancements created a lasting emotional connection between users and Splitwise.
High-Fidelity Prototype
The culmination of our project resulted in a state-of-the-art high-fidelity prototype for Splitwise. Every pixel was meticulously perfected, capturing the essence of our innovative solution.
100
Fine Details
1000
Hours
1
Masterpiece
During our rigorous usability testing phase, we created comprehensive scripts and tests for our target users. Each test was designed to uncover insights into user behavior and preferences.
We noted their interactions and gathered feedback on the prototype's design, functionality, and ease of use. Armed with this data, we fine-tuned the prototype, ensuring it met our users' high standards.
Ultimately, usability testing provided invaluable insights that led to a refined, user-centric final product.
Test Outcomes
Having tested the prototype, we learned valuable lessons that improved the Splitwise experience, boosting user satisfaction and driving business growth.
10
Key Learnings
3
Major Improvements
1000
Satisfied Users
1. Users crave simplicity – Focusing on streamlined, intuitive designs boosts user engagement and satisfaction exponentially.
2. Visuals matter – An attractive and consistent visual language creates an emotional connection with users and enhances UX.
3. Iterate, iterate, iterate! – Continuously refining and improving designs based on user feedback is crucial for developing user-centric products.
Next Steps
With more time to iterate, we'd expand
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